Tweeting birds gone – Elon Musk fatefully changed Twitter’s widely recognised bird logo. Just a day after he announced the change, a stylized, black-and-white X appeared on the company’s website in place of the blue bird logo.“X” is a term for what Mr. Musk has described as an everything app that could combine social media, instant messaging and payment services. Maverick Musk has had a long affinity for the letter X as in 1999 he co-founded X.com, an online bank and later merged it with another start-up to create PayPal but later in 2017 he repurchased this domain from PayPal. Under Musk’s tumultuous tenure Twitter has changed its business name to X Corp reflecting the billionaire’s vision to create a super app like China’s WeChat. Though Musk has few barriers to making such alterations at the company after taking it private but he could still encounter resistance from the banks that have lent him billions of dollars and the private investors he brought into the deal who could raise concerns about jettisoning one of Twitter’s most visible assets. Twitter’s advertising revenues have already plummeted and it now faces rivals in Threads, the recently introduced Twitter-like service from Meta, the owner of Facebook. The Weekender
Tweeting birds gone
Bytheweekendr
Dated
August 2, 2023

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